The Cider Maker's Tale with Eleanor Thatcher

• June 2025

Join us in this session as we delve into the world of intergenerational entrepreneurship with Eleanor Thatcher from Thatchers Cider. Discover the evolution of this family business from its humble beginnings in 1904 to becoming the number two cider maker in the UK. Eleanor shares her experiences growing up in the business, the importance of innovation, sustainability efforts, and her role in implementing modern technologies. Hear about the unique challenges and opportunities of maintaining an authentic, locally-rooted brand while driving growth and adapting to a changing climate. Whether you're interested in family businesses, sustainability, or the cider industry, this in-depth conversation offers valuable insights into the balance between preserving tradition and embracing the future.

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