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The Essential Role of Advisors: Insights with Martin from Burges Salmon In this episode, Martin from Burges Salmon joins us to explore the critical role of advisors in business growth and protection. From his experience working with a variety of businesses, including the founding of Metrobank, Martin discusses the value of having a 'critical friend' who provides experienced, dispassionate advice. He shares real-life examples, including advising businesses on outsourcing models and navigating complex regulatory environments. The conversation touches on the importance of early engagement with advisors, the balance of cost and value, and the significance of trust and long-term relationships in advising. Questions from the audience highlight the practical impact of advisors in negotiations and high-pressure business decisions. https://entreconf.com/ MediaClash Production... 00:00 Introduction and Welcome 00:09 Role of an Advisor 00:57 Critical Friend: An Example 03:44 Becoming a Trusted Advisor 04:35 In-House vs Advisory Firm Experience 07:30 Cost vs Value of Advisors 09:34 Building Long-Term Relationships 14:28 Network Effect and Ecosystem