From Startups to Exits: Leveraging Brand Value

• June 2025

In this session, Bob Mytton of Mytton Williams discusses the critical role of branding in business success. He covers the importance of investing in a solid brand identity that stands out and resonates emotionally with customers. Bob shares valuable insights and case studies from his extensive experience, detailing how branding impacts startups, growth phases, and exit strategies. He emphasises creating distinctive brand assets and offers practical tips for business owners and entrepreneurs on developing and maintaining an effective brand.

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